Google uses creativity to prove their point.

Posted May 5th, 2010


  

Google’s Chrome internet browser is fast. But exactly how fast is fast?

To answer that question the Chrome team got together with a few specialists to literally show how fast Chrome can load web pages on a computer. Take a look at the video below to see how the team used a bit of creativity to prove their point: Chrome is really fast.

What makes the video so fun is that it’s an obvious idea ‒ but only after the fact. In the video the Google team uses obvious ‒ and fun ‒ measurements of time in comparison to a computer loading web pages.

To come up with their creative ideas Google first asked the question: “What do we want to show people?” The answer was undoubtedly: that Google Chrome is really fast. Once they knew what they wanted to do, the team used creativity to connect seemingly unrelated ideas (a potato being shot out of a canon, paint bouncing off of a speaker and into a big plastic ear, etc.) to their goal.

The video is definitely fun to watch, so be sure to take a look if you can. It’s inspiring to see a company doing such creative experiments. Hopefully all of those who are creatively‒deprived are taking notes of what the Chrome team is doing these days, I know I am.