Some time ago a number of authors got together and compiled their answers to the ambiguous question: “Why Creativity?”
Today you can download the resulting ebook (in PDF format) here for free.
Each of the authors behind the ebook brought their unique insights and experiences to inspire and motivate. Julien Smith, co-author of the best selling book: Trust Agents. David Meerman Scott, who wrote the remarkable The New Rules of Marketing back in 2011. Patrick Algrim, who designs and occasionally writes at PatrickAlgrim.me. There’s Matthew E. May who recently published the must-read book: The Laws of Subtraction.
Plus creative guru Gregg Fraley, business innovation expert Mike Brown, and world-reknown designer Frank Chimero.
All provide their own perspective on Why Creativity? Why does it matter, why should anyone care, why is it important, and more. Download the ebook for free here [PDF].