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Corporations are meant to be professional. Tied to a silent code of honor that says something about wearing a suit and tie 24/7… and if the corporation’s customers can’t physically see the company, the corporation must give them the feeling that it’s all about suits and ties.
That’s boring.
Not only is the old “suit and tie” way of doing business becoming outdated, it’s not creative. At all.
Whether you work for such a corporation, or you run your own business, you have got to change the way you (or the company you work for) does business.
This is 2008. People are connected through cell phones, blogs, email, instant messaging, social networking websites, and more. No longer is business about looking professional. Business is now about fitting in with customers. Business is about connecting one-on-one, at a personal level, with everyone who touches the brand.
What has this got to do with creativity?
Everything. Because businesses are now having to find creative ways to connect with their customers and potential clients.
Even if you don’t run your own business, this is important to you.
Take a look at some things airliner JetBlue has done to creatively connect with their customers:
JetBlue has a Twitter account. A Twitter account. Not only do they have an account on the social-updating site, they also use it like a real person, and not some jumbo flying company. Is this non-formal approach to reaching customers working for JetBlue? I would say so, because they have a nice number of people who have subscribed to get updates from their Twitter account: 1,589 to be exact.
JetBlue has a Flickr account. If you have ever wondered what a corporation could use a photo sharing site for, wonder no more. JetBlue has set up a Flickr account to show off some incredible JetBlue-related photos. They even have a Flickr group setup for other Flickr members to participate in.
They have a Facebook group, and even a myspace account.
JetBlue has taken steps to creatively become active with their customers. Instead of sticking to the business cliches, JetBlue has broken the mold and used a little creativity to make their business stand out.
Business or no business, doing things that aren’t typically expected is creative. Don’t worry about risks, follow the JetBlue business model, be different.
Original photo by Cubbie_n_Vegas.